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November 2019 marked the launch of the UK's first Music Walk of Fame right in the heart of British popular music: Camden. The trail charts over 60 years of musical history.
MWOF sets in stone musical trailblazers: celebrating icons, innovators and industry movers, writers, producers and impresarios. International legends The Who, Amy Winehouse and Soul II Soul have already been honoured with a Music Walk of Fame stone.
Toasted was at the heart of developing the project, directing the content strategy. Creating engaging visual content for new tech and digital platforms.