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Dig Media

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Safeguarding an iconic counter-cultural video archive, jam-packed with unseen footage

Dig Media, the sister company to Toasted, is a unique and exciting project. We have been digitising and sharing footage from Jack Henry Moore’s fascinating and vast video archive, which captures (counter-)cultural change since the 1960s.

We will continue sharing and digitising approximately 600+ valuable videotapes in different formats. Being mainly from the late 1960s-1980s, they’re a treasure trove of unseen cultural gems including 500 rare posters.

Jack Henry Moore was a central figure of the 1960s UK underground (Psychedelic UFO club DJ, International Times, London Arts Lab, 24 Hour Technicolor Dream, Alchemical Wedding, Traverse Theatre). He was also influential in European LGBT culture, founder of Amsterdam’s Melkweg and a travelling video producer for UNESCO.

Jack was gifted an early mobile video camera by The Beatles as the technology was emerging in the ’60s. He filmed numerous counter-cultural events and figures until his death in 2014.

Having developed this project over several years, we’re sharing the heritage content. The archive has international and cultural significance, so we want to engage as many people as possible. We need to continue digitising, restoring and archiving it for current and future generations to explore and enjoy.

Dig will use the heritage as a way to train the next generation of industry workers. We can increase real vocational opportunities and bridge the skills gap in media, archiving and tech. Having extensive education and training experience, we’ve had over 100 successful trainee placements since 2010.

Toasted/Dig are committed to supporting trainees from diverse backgrounds, including individuals who are Not in Employment, Education or Training (NEET). We work with digital professionals, international collaborators, educational and commercial partners. We will use the archive to train and enrich people’s lives.

We’ve had multiple award nominations and endorsements from key organisations. This project is about developing resilience for the sustainability of the longer-term project activities. We will be improving existing and new working processes, infrastructure, admin and expertise.

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