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The Islands is one of the largest zoo developments ever undertaken in the UK, spanning 6 hectares and adding approximately 1 hour to the duration of a visit to Chester Zoo.
To launch the site, Chester Zoo needed engaging content to give visitors a real sense of adventure.
In the pre-launch phase, Chester Zoo had no footage of the Islands as they were being built. We came up with a creative solution to give potential visitors a real sense of the experience ahead of them.
We produced 6 different films, both pre- and post-launch, to show off the new development. Working closely with the client to ensure target messages were clear, we used graphics, stills, drone footage, talent, and footage of the animals themselves to deliver engaging productions within a tight timescale. This significantly increased viewer and visitor engagement for a successful launch.